Search Engine Optimization

We bring creative solutions to our clients through our search engine optimization service.

Overview

Search Engine Optimization (SEO) which is a part of the broader topic of Search Engine Marketing (SEM), refers to techniques that help your website rank higher in organic (or ”Natural”) search results, thus making your website more visible to people who are looking for your product or service via search engines.

So, why is it important for your business website to be listed on search engines? On Google alone, there are over billion searches conducted every second. Think about that your website is not indexed on Google, you are potentially missing out on hundreds, if not thousands of opportunities of someone to visit your website, read your content, and potentially buy your product or service. Practicing SEO basics, as well as more advanced techniques after those, can drastically improve your website’s ability to rank in the search engines and get found by your potential customers.

Key Approach:

• Website Audit & Analysis

• On Page & Off Page Activities

• Keyword Research & Analysis

• Competitor Research & Analysis

• Content Optimization

• Google Webmaster Configuration

• Google Analytics Configuration

• Sitemap Submission

• Guest Posting or Blogging

• Search Engine Submission

• Directory Submission

• Social Bookmarking

• Press Release Submission

• Article Submission

• Assessment & Monitoring

• SERP Report

Business Benefits:

1. Cost Effective Customer Acquisition

There is no payment to the search engines for being indexed. This is important for high volume, low intent phrases which can be expensive in paid search.

2. Fixed Costs

The cost of SEO is relatively fixed, independent of click volume. Effectively, the cost per click from SEO declines through time after initial optimization costs and lower ongoing optimization costs. Conversely, paid-search is essentially a variable cost.

3. Brand Visibility

Think about that search on car insurance. The big insurance companies are all desperate to make it onto the first page of Google. The ones that didn’t make it either need to buy PPC ads to be seen, which is expensive for such a competitive search query.

4. Customer Acquisition Targeted Prospects

Search is demand-driven, so anybody referred from a search engine is hoping that your web page matches their search query. If it does, and you show them all the information they need to see, they may well become your next customer.

5. Focus on Web Standards / Accessibility

Designing a website for search is an exercise in designing a best practice website. Search engine crawlers notice errors in your code, so valid code is a must for SEO.

6. Repeat Business

Customers referred from search engines tend to stick around for longer. Increase customer lifetime revenues via SEO!

7. Focus on Unique Content

We are big believers in quality content. Original content. Google loves it too. And so do many SEO experts – the general advice these days is to create subject specific content on your website, and to categories and label that content in a way that will deliver a boost to your keyword strategy.

8. Credibility / Brand Perception

“Why aren’t you in Google for car insurance”? Consumers expect big brand business to be prominently placed in Google, so what is the effect if you aren’t on the first page or two?

9. Find Ability

Search Engines allow you to find relevant web pages even if you only remember snippets of information, A song lyric, a company name, a product review a person…

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We bring creative solutions to our clients both
in Professional Recruitment & Payroll Management.

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