Social Media Marketing Programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this from of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

Social media Marketing is all about building relationships. But more importantly, it is about building a community made up of relationships with the right people – Your target audience moreover, the real value in social Media comes from solidifying relationships with those members of your target audience who have the most reach and influence.